McDonalds, Wendy’s, Burger King… these are a few of the major players in the fast food arena who have recently entered in to a double-cheeseburger value menu pricing battle being waged all across the country as consumers look for cheaper food options. The Wendy’s Doublestack, the McDonald’s McDouble, and the Burger King Double Cheeseburger are [...]
I’ve now heard several people say how McDonalds is “eating into” (hey, it’s not my pun!) the Starbucks brand with its specialty coffee drinks. Actually, I think the opposite happened. Starbucks tried to become more like McDonalds by being on every corner (some even with drive-thrus) and by offering everything short of burgers, but including [...]
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