Has the economic downturn affected the strongest brands?
Once brand value has been established, it benefits the brand long term and value doesn’t easily collapse in a tight economy.
Archived entries for marketing
Marketing Insights from Cows
So what wouldn’t you give as marketers to have a brand as unique as an “Oreo cow”? But more importantly, what would you do to ensure its success in the market? We know that being unique is not enough to sustain the life of a brand in our ever changing world…