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We all need a little advice and inspiration, don’t we? So I thought I’d share some of my favorite places to go for all things social media and online marketing, in no particular order…other than the order in which I thought of them. What sites do you read? Leave some links to your favorites in …
Brand values: Every company has (or should have) them. What does your company stand for? Have you taken time for brand cascading to make sure the whole company understands brand values and knows how to “live” them? What happens when brands lose sight of their values?
Over the course of a few short months, we have …
From online marketing to research, and everything in between, social media channels are changing the way everyone communicates. During her recent debut on Saturday Night Live, Betty White quipped that Facebook was a giant waste of time. The comment got a lot of applause, since Betty’s SNL appearance was actually spurred by a fan’s Facebook …
What do you see for the future of online branding? This weekend I attended various events at Phoenix Design Week. The whole conference was promising, exciting, and energizing, but something in particular got me thinking. Darren Wilson’s “Death to Traditional” presentation touched upon ways to, you guessed it, kill traditional marketing/branding, and keep things fresh …
Did you see the latest earnings report for Starbucks? Well, their earnings rose from 16 cents a share to 24 cents and beat Wall Street expectations. Look, it does not take a branding connoisseur to recognize that a rise in earnings is not typically related to a singular event.
Notice all the price cutting and special offers during our economic tsunami? Seems that many brands decided that in order to increase brand profitability, they needed to slash prices. Well, a recent study with marketing professionals noted that this price-slash practice is having a negative impact on profits. Even with deep discount, merchants are experiencing …
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