Business to Business Marketing Companies Spend by Channel
While it may seem as though business to business marketing companies are still concentrating on traditional marketing channels… about 1/3 of spending is on digital channels.
Archived entries for market insights
Qualitative Market Research Methods: Are Online Bulletin Boards All They’re Cracked Up to Be?
We’ve all heard the buzz about using online bulletin boards. They’re new. They’re trendy. They’re cost-effective. They’re time-efficient…But are they really? Let’s look at how online bulletin boards stack up against our other go-to qualitative market research methods…
Insight Mining Could Open the Door to Marketing Success
In today’s suffering economy, knowledge is gold. Mining for insight into what triggers your customers, what doesn’t mean anything to them, or what marketing might catch their interest if done the right way, could be the difference between success or failure. In a tight economy, more than ever, you want to make sure you get …
Non-traditional market research
Companies spend hundreds of millions of dollars each year on traditional market research in which respondents are asked direct questions about what they like/dislike and why they bought what they bought. Yet, 90% of new product launches fail and studies show that despite increasing marketing spend, nearly every product category is getting more and more …