Archived entries for Google

The Friday 5: Top 5 Ways to Listen

Since we’re on the topic of Social Media listening and online buzz monitoring (check out our previous post), I thought I’d share five of the many ways you can listen and research your brands’ online conversations and share of voice.
1.  Twitter. Track your mentions on Twitter, and respond when you can. Use Hootsuite to create …

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Has the economic downturn affected the strongest brands?

Once brand value has been established, it benefits the brand long term and value doesn’t easily collapse in a tight economy.

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