Archived entries for Brands

Holiday Shopping: Brands, Savings, and Consumer Experience

Let’s talk about shopping. With the Holiday gift season bearing down on us, it’s time to start the conversation. Have you made your list? Do you have a budget or a plan?
For me, planning is key, and this year I’ve devised a genius new strategy. Coupons. They dictate what’s on the list, and what’s off. [...]

Green. The new black.

Green is the new currency of status. Out is the ostentatious display of self-indulgent luxury. In is being an environmentally responsible, renewable resources conscious, carbon footprint sensitive minimalist. Is it surprising, then, that in a highly competitive world, consumers, brands and companies are racing to tout their greenness?

Death of a Brand

As recently as a few months ago, if you had introduced yourself as being from Lehman Brothers, you would have been wrapped in the mantle of one of the most storied financial brands in the world. The brand’s halo would have automatically bestowed upon you attributes of investment savvy, Wall Street pedigree and no shortage [...]



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