Brand values: Every company has (or should have) them. What does your company stand for? Have you taken time for brand cascading to make sure the whole company understands brand values and knows how to “live” them? What happens when brands lose sight of their values?
Over the course of a few short months, we have …
Mired in a messy second and massive worldwide recall and facing a significant loss in sales, Toyota is losing significant brand reputation. This should be a time at Toyota for a critical re-evaluation of their brand strategy and a time to not only restore their image for quality and reliability, but also expand their brand …
Let’s talk about shopping. With the Holiday gift season bearing down on us, it’s time to start the conversation. Have you made your list? Do you have a budget or a plan?
For me, planning is key, and this year I’ve devised a genius new strategy. Coupons. They dictate what’s on the list, and what’s off. …
What goes through your mind when you hear that a company has changed its name. If you’re like me, you think, “why?” And right after that, you think, “did they do it for the right reasons, or the wrong reasons?”
Green is the new currency of status. Out is the ostentatious display of self-indulgent luxury. In is being an environmentally responsible, renewable resources conscious, carbon footprint sensitive minimalist. Is it surprising, then, that in a highly competitive world, consumers, brands and companies are racing to tout their greenness?
What kinds of companies are up to seven times more likely to come out of a recession stronger and more profitable? Companies that strengthen their brands during the downturn, according to the Harvard Business Review. It’s not hard to see why this should be so, if you think about branding as an investment rather than a cost. After all, “buy low, sell high” is perhaps THE central axiom of investing.
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