Archived entries for brand strength

Brand Health

Did you see the latest earnings report for Starbucks? Well, their earnings rose from 16 cents a share to 24 cents and beat Wall Street expectations. Look, it does not take a branding connoisseur to recognize that a rise in earnings is not typically related to a singular event.

Has the economic downturn affected the strongest brands?

Once brand value has been established, it benefits the brand long term and value doesn’t easily collapse in a tight economy.



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