There are now 7,000,000,000+ people on planet earth! But did you also know that 2,500,000,000 of them are internet users? If you think human population has increased dramatically over the last 10 or so years, check out how internet use has grown. The internet usage statistic below shows growth in world internet use along with …
We’ve all experienced the scenario—a friend invites you to “Like” a brand on Facebook. Do you do it? Typically I do. I figure, “what’s the harm?” I go along with Liking a brand because it’s the path of least resistance. But what does the brand get out of the deal? In most cases the benefit …
The infamous Gap logo debacle… In case you haven’t heard, here’s a synopsis: Gap revealed a new logo, proudly displaying Helvetica Bold in all it’s glory… only to revert to the original logo after a week. Why? How? What now?
Of course there was uproarious protest from the design community, and overall confusion. Helvetica supporters and …
Brand values: Every company has (or should have) them. What does your company stand for? Have you taken time for brand cascading to make sure the whole company understands brand values and knows how to “live” them? What happens when brands lose sight of their values?
Over the course of a few short months, we have …
As branding strategists, it’s sometimes our job to make the unpleasant more palatable with creative advertising, marketing, and brand strategy. Some of the most mundane terms we hear every day are really nothing more unpleasant ideas, masked with marketing or branding euphemisms. “Erectile dysfunction” is really “impotence”, “The Peacekeeper” actually is the “MX-missile” and “previously …
How can a brand like Goldman Sachs, seemingly damaged beyond repair after recent news, ever recover? I believe the answer lies in brand strategy.
There’s no shortage of coverage these days on Goldman Sachs and its Abacus CDO/CDS guaranteed double-dipping deal. Top management must be feeling like they’ve been thrown in a blender, spinning as they …
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