Did you see the latest earnings report for Starbucks? Well, their earnings rose from 16 cents a share to 24 cents and beat Wall Street expectations. Look, it does not take a branding connoisseur to recognize that a rise in earnings is not typically related to a singular event.
Once brand value has been established, it benefits the brand long term and value doesn’t easily collapse in a tight economy.
Brands live in a dynamic, ever-changing environment. Many variables affect the well-being of a brand, including trends, economic cycles, new competitors, changing tastes, lack of innovation, just to mention a few. Brand health needs to be monitored and maintained. But how can you tell whether your brand is deteriorating? A 2007 survey of brand marketers [...]
(avg: 5.00) (avg: 5.00)
(avg: 4.50)
(avg: 3.00)Copyright © 2004–2009. All rights reserved.
This blog is proudly powered by Wordpress and uses Modern Clix, a theme by Rodrigo Galindez.