Ask.com (remember Jeeves?) recently announced that they’ll be bringing the brand to life again after 3 years without the Jeeves character. With the massive presence of Google looming overhead, Ask says they’ve been working to improve search result relevance and speed, which would prompt me to use it more from now on. Especially since I’ve …
When it comes to services (you name it, from landscaping to dry cleaning), customers will always expect that it be three things at once: cheap—fast—good.
However, as most Graphic Designers have learned, its really only possible to expect two of the three when it comes to creative advertising and branding work. If your client needs it cheap …
Ever wonder “What’s the point of all those iPhone applications?” Well, sometimes they’re just meant to be fun. However, when they’re on-strategy for a brand, they can be a lot more than just fun. A branded iPhone application has the potential to increase brand awareness and website hits, as seen in the example of the …
Image by Getty Images via Daylife
Millions of dollars are spent each year on creative advertising and research in attempts to get into the minds of consumers, and translate awareness into preference and brand profitability. And for a lot of the companies the investments pay off. But, imagine not having to spend that much money, or …
Each year Interbrand conducts a brand survey that evaluates which brands are the strongest. It’s based on valuing three dimensions: brand profitability, a measure of how the brand perception influences customer demand at the point of purchase, and a benchmark of the brand’s ability to secure ongoing customer demand (measured through loyalty, repurchase and retention). …
In today’s suffering economy, knowledge is gold. Mining for insight into what triggers your customers, what doesn’t mean anything to them, or what marketing might catch their interest if done the right way, could be the difference between success or failure. In a tight economy, more than ever, you want to make sure you get …
Copyright © 2004–2010. All rights reserved.
This blog is proudly powered by Wordpress and uses a modified version of Modern Clix, a theme by Rodrigo Galindez.