In this post I will attempt to describe some best practices to follow when designing web navigation.
During my weekly dose of reading I stumbled across a very interesting concept involving web navigation. At the moment I happened to be reading “Designing the Moment Web Interface Design Concepts in Action.” The particular passage that caught my …
So what wouldn’t you give as marketers to have a brand as unique as an “Oreo cow”? But more importantly, what would you do to ensure its success in the market? We know that being unique is not enough to sustain the life of a brand in our ever changing world…
PHARMACEUTICAL CASE STUDY
ASSIGNMENT: Insight Mining, Positioning
THERAPEUTIC AREA: Ophthalmology
Critical Business Issue
Client was developing a new product for use in treating patients with declining visual acuity that, without treatment, could result in blindness. The primary competitor was scheduled to launch 12 to 18 months before the client’s product would be on the market. It was imperative that …
A new option on Amazon.com allows consumers to choose how some items are packaged before they are shipped. Genius.
Anyone who’s ever bought anything, from toys to electronics, has experienced “wrap rage” (ie, ‘How the heck are you supposed to open this without slicing off a finger ?!’). Those plastic-coated wire thingies poking out of mysterious, …
We’ve believe there are 4 methods for increasing product differentiation and brand profitability that are generally underutilized, if not completely ignored. Paying special attention to these methods will make your brand stand out in the crowd.
To get the most leverage out of your brand, employees and partners need to have an understanding of the brand promise…and be empowered to deliver that promise in their areas of responsibility.
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