What do you see for the future of online branding? This weekend I attended various events at Phoenix Design Week. The whole conference was promising, exciting, and energizing, but something in particular got me thinking. Darren Wilson’s “Death to Traditional” presentation touched upon ways to, you guessed it, kill traditional marketing/branding, and keep things fresh …
Did you see the latest earnings report for Starbucks? Well, their earnings rose from 16 cents a share to 24 cents and beat Wall Street expectations. Look, it does not take a branding connoisseur to recognize that a rise in earnings is not typically related to a singular event.
I’m fascinated by the conversation and controversy surrounding the Ikea typeface change, ie; “Verdanagate” as BrandNew has called it. The furniture company had been using their bespoke face “Ikea Sans” (a tweaked version of Futura) in their catalogs, but recently switched to Verdana; a Microsoft (a curse word amongst the creative set) face designed for …
AIG, American Express, Chrysler, Citigroup, Fannie Mae, General Motors, and so many more storied brands received billions of dollars in public monies as a life-line for short-term survival.
According to media reports, many Americans (including customers of these brands) are chagrined or worse by this use of tax dollars. And the management of brands that accepted …
Notice all the price cutting and special offers during our economic tsunami? Seems that many brands decided that in order to increase brand profitability, they needed to slash prices. Well, a recent study with marketing professionals noted that this price-slash practice is having a negative impact on profits. Even with deep discount, merchants are experiencing …
After attending the outrageously successful Social Media for Business conference last week (#SMAZ for all my tweeple), I was inspired to share 5 key ideas that might help to make sense of online marketing and social media, and how you can make it work for your brand.
Social media programs are not necessarily intended to directly …
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