We all know what it means to say “bringing the brand to life“. Managing brand perceptions, utilizing creative advertising and marketing to make the most of a good brand, resulting in recognition, loyalty, and brand profitability. Now consider the opposite of this idea. What does it take to have a brand brought neither to life, …
It’s perhaps obvious that in order to survive as an airline, excellence in operations management is essential. But what about experiential branding? Can an airline have brand profitability without also practicing good branding? That is: Where a relevant, different, and credible customer promise is established and nurtured over time? I think not.
But few airlines are …
Polaroid, a brand that’s been around since 1937, has come to stand for cameras that produce instant prints. In 2008, it announced it would stop producing film for those few who still owned and used Polaroid cameras. But wait! The new owners of Polaroid have now inked a deal with Lady Gaga who will now serve as Creative Director/spokesperson for the brand.
McDonalds, Wendy’s, Burger King… these are a few of the major players in the fast food arena who have recently entered in to a double-cheeseburger value menu pricing battle being waged all across the country as consumers look for cheaper food options. The Wendy’s Doublestack, the McDonald’s McDouble, and the Burger King Double Cheeseburger are …
Let’s talk about shopping. With the Holiday gift season bearing down on us, it’s time to start the conversation. Have you made your list? Do you have a budget or a plan?
For me, planning is key, and this year I’ve devised a genius new strategy. Coupons. They dictate what’s on the list, and what’s off. …
We all know that anyone who comes up with their own nickname, and then asserts ‘My friends call me (fill in the blank)’ is decidedly un-cool, and probably desperate for acceptance. I guess Radio “The” Shack missed the memo. Just a case of well-meant corporate branding strategies gone horribly awry.
In an attempt to expand their …
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