In the 2005 movie “Hitch,” Will Smith attempts to market average guys to spectacular women, using pearls of sensory branding wisdom like, “60% of all human communication is nonverbal, body language; 30% is your tone. So that means 90% of what you’re saying ain’t coming out of your mouth.” He wasn’t the first to recognize [...]
I often wonder what logos and wordmarks look like in places that don’t use English/European alphabet characters. Luckily, Jason of Graphicology has taken a camera on shopping trips in Dubai, and captured some images of global brand translations to Arabic. Very interesting. Seems like good brand strategy to translate brands this way. It probably [...]
Ask.com (remember Jeeves?) recently announced that they’ll be bringing the brand to life again after 3 years without the Jeeves character. With the massive presence of Google looming overhead, Ask says they’ve been working to improve search result relevance and speed, which would prompt me to use it more from now on. Especially since I’ve [...]
When it comes to services (you name it, from landscaping to dry cleaning), customers will always expect that it be three things at once: cheap—fast—good.
However, as most Graphic Designers have learned, its really only possible to expect two of the three when it comes to creative advertising and branding work. If your client needs it cheap [...]
Ever wonder “What’s the point of all those iPhone applications?” Well, sometimes they’re just meant to be fun. However, when they’re on-strategy for a brand, they can be a lot more than just fun. A branded iPhone application has the potential to increase brand awareness and website hits, as seen in the example of the [...]
Image by Getty Images via Daylife
Millions of dollars are spent each year on creative advertising and research in attempts to get into the minds of consumers, and translate awareness into preference and brand profitability. And for a lot of the companies the investments pay off. But, imagine not having to spend that much money, or [...]
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