Enter the query to search and hit enter.
Let’s talk about shopping. With the Holiday gift season bearing down on us, it’s time to start the conversation. Have you made your list? Do you have a budget or a plan?
For me, planning is key, and this year I’ve devised a genius new strategy. Coupons. They dictate what’s on the list, and what’s off. …
We all know that anyone who comes up with their own nickname, and then asserts ‘My friends call me (fill in the blank)’ is decidedly un-cool, and probably desperate for acceptance. I guess Radio “The” Shack missed the memo. Just a case of well-meant corporate branding strategies gone horribly awry.
In an attempt to expand their …
What do you see for the future of online branding? This weekend I attended various events at Phoenix Design Week. The whole conference was promising, exciting, and energizing, but something in particular got me thinking. Darren Wilson’s “Death to Traditional” presentation touched upon ways to, you guessed it, kill traditional marketing/branding, and keep things fresh …
Did you see the latest earnings report for Starbucks? Well, their earnings rose from 16 cents a share to 24 cents and beat Wall Street expectations. Look, it does not take a branding connoisseur to recognize that a rise in earnings is not typically related to a singular event.
I’m fascinated by the conversation and controversy surrounding the Ikea typeface change, ie; “Verdanagate” as BrandNew has called it. The furniture company had been using their bespoke face “Ikea Sans” (a tweaked version of Futura) in their catalogs, but recently switched to Verdana; a Microsoft (a curse word amongst the creative set) face designed for …
AIG, American Express, Chrysler, Citigroup, Fannie Mae, General Motors, and so many more storied brands received billions of dollars in public monies as a life-line for short-term survival.
According to media reports, many Americans (including customers of these brands) are chagrined or worse by this use of tax dollars. And the management of brands that accepted …
(avg: 5.00) (avg: 5.00) (avg: 5.00) (avg: 5.00)Copyright © 2004–2010. All rights reserved.
This blog is proudly powered by Wordpress and uses a modified version of Modern Clix, a theme by Rodrigo Galindez.