After nearly 50 years of being the face of McDonald’s, Ronald may be being forced into early retirement. With creative advertising and brand strategy over the years, McDonald’s has managed to become the most dominant fast-food restaurant, and Ronald is recognized by 96% of American children. However, he is now being blamed for the rise …
Since we’re on the topic of Social Media listening and online buzz monitoring (check out our previous post), I thought I’d share five of the many ways you can listen and research your brands’ online conversations and share of voice.
1. Twitter. Track your mentions on Twitter, and respond when you can. Use Hootsuite to create …
Many companies have trouble convincing their “c-suite” to buy into social media and word of mouth as an online marketing or online branding tactic. Many other companies are already participating. By now, we all know it’s here to stay.
Consumers have a voice, and it’s being heard loud and clear to those who are listening. Positive, …
Like many social media-obsessed people, I’m an avid blog reader. My iGoogle RSS Reader overfloweth! So I thought I’d share the love. Here is my “Friday 5″; online branding blogs, marketing, design, and creative ad blogs that deserve some props.
Post Advertising: Great Ad news complete with snappy commentary. Always a fun read.
Ad Age: Editorial content, …
Marketers take note – the Chevy Volt Dance is a bad viral video. The Chevy Volt is potentially GM’s most important new vehicle. But one of their largest social media efforts so far is an ill-conceived dance routine paired with a terrible jingle? GM needs to revisit their creative advertising efforts for the Volt if this …
Mired in a messy second and massive worldwide recall and facing a significant loss in sales, Toyota is losing significant brand reputation. This should be a time at Toyota for a critical re-evaluation of their brand strategy and a time to not only restore their image for quality and reliability, but also expand their brand …
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