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As branding strategists, it’s sometimes our job to make the unpleasant more palatable with creative advertising, marketing, and brand strategy. Some of the most mundane terms we hear every day are really nothing more unpleasant ideas, masked with marketing or branding euphemisms. “Erectile dysfunction” is really “impotence”, “The Peacekeeper” actually is the “MX-missile” and “previously …
How can a brand like Goldman Sachs, seemingly damaged beyond repair after recent news, ever recover? I believe the answer lies in brand strategy.
There’s no shortage of coverage these days on Goldman Sachs and its Abacus CDO/CDS guaranteed double-dipping deal. Top management must be feeling like they’ve been thrown in a blender, spinning as they …
After nearly 50 years of being the face of McDonald’s, Ronald may be being forced into early retirement. With creative advertising and brand strategy over the years, McDonald’s has managed to become the most dominant fast-food restaurant, and Ronald is recognized by 96% of American children. However, he is now being blamed for the rise …
Since we’re on the topic of Social Media listening and online buzz monitoring (check out our previous post), I thought I’d share five of the many ways you can listen and research your brands’ online conversations and share of voice.
1. Twitter. Track your mentions on Twitter, and respond when you can. Use Hootsuite to create …
Many companies have trouble convincing their “c-suite” to buy into social media and word of mouth as an online marketing or online branding tactic. Many other companies are already participating. By now, we all know it’s here to stay.
Consumers have a voice, and it’s being heard loud and clear to those who are listening. Positive, …
Like many social media-obsessed people, I’m an avid blog reader. My iGoogle RSS Reader overfloweth! So I thought I’d share the love. Here is my “Friday 5″; online branding blogs, marketing, design, and creative ad blogs that deserve some props.
Post Advertising: Great Ad news complete with snappy commentary. Always a fun read.
Ad Age: Editorial content, …
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