Brands live in a dynamic, ever-changing environment. Many variables affect the well-being of a brand, including trends, economic cycles, new competitors, changing tastes, lack of innovation, just to mention a few. Brand health needs to be monitored and maintained. But how can you tell whether your brand is deteriorating? A 2007 survey of brand marketers …
The vast herd of investors knows they should buy low and sell high, but end up doing the opposite: putting their money in stocks or funds that are already doing well and then delaying when they get out of a falling investment because of the wishful thinking that “it will go up again”. Sophisticated investors, …
Companies spend hundreds of millions of dollars each year on traditional market research in which respondents are asked direct questions about what they like/dislike and why they bought what they bought. Yet, 90% of new product launches fail and studies show that despite increasing marketing spend, nearly every product category is getting more and more …
Seems to me we have no shortage of leaders in business and other professions in this country. But high public office seems to be the notable exception. In fact, I doubt that a bona fide leader from any non-political walk of life would seek such office today. Even if they felt a strong desire to …
I’ve now heard several people say how McDonalds is “eating into” (hey, it’s not my pun!) the Starbucks brand with its specialty coffee drinks. Actually, I think the opposite happened. Starbucks tried to become more like McDonalds by being on every corner (some even with drive-thrus) and by offering everything short of burgers, but including …
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