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We’ve believe there are 4 methods for increasing product differentiation and brand profitability that are generally underutilized, if not completely ignored. Paying special attention to these methods will make your brand stand out in the crowd.
To get the most leverage out of your brand, employees and partners need to have an understanding of the brand promise…and be empowered to deliver that promise in their areas of responsibility.
The two largest players in the medical reprocessing field merged, and needed to establish new brand perceptions based on the combined equity of both companies.
Clients often tell us that their previous advertising and brand communications looked great, but did not have the kind of impact they expected. Assuming they had a sound brand strategy in place, what could have gone wrong? The simple answer often is that the non-verbal message being presented was just not resonating with the intended …
Coach wanted to understand the drivers behind the changes in the Japanese luxury handbag market, and identify a new brand strategy to reinvigorate growth.
When designing websites for the 21st century you will want to consider using Cascading Style Sheets (CSS). CSS is helping front end developers present users with more visually stunning sites than use to be possible when tables (*gasp*) were used for web layouts. The true beauty of CSS however lies in the capability of having clear, modular, and concise code. The purpose of this post is to dive into CSS by first resetting and then setting new base styles in which to develop with.
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