World Internet Use
There are now 7,000,000,000+ people on planet earth! But did you also know that 2,500,000,000 of them are internet users? If you think human population has increased dramatically over the last 10 or so years, check out how internet use has grown. The internet usage statistic below shows growth in world internet use along with some major product launches for context:
North America still has the highest penetration of internet use (78.3% of the North American population is online compared the world average of 30%), the fastest growth in internet users is in…Africa at a whopping 2,500% growth rate and the Middle East at 2,000%. Latin America and Caribbean come in third at a still amazing 1,000%.
An interesting question to contemplate in light of the breathtaking growth in some of these newer internet markets is whether the same branding and marketing techniques we’re accustomed to using will be as effective and appropriate for these markets—or whether more unconventional branding and marketing techniques will be more successful. Fortunately, a good marketing research process, insight mining and sensory branding techniques will help answer the question. That said, there will no doubt be plenty of trial and error, too.
Check more interesting stats at: http://www.internetworldstats.com/stats.htm
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