Comments on: Social Media and the Bottom Line

By: CU Water Cooler » Blog Archive » CU Water Cooler 4/22

CU Water Cooler » Blog Archive » CU Water Cooler 4/22 — Thu, 22 Apr 2010 11:56:07 +0000

[...] • Social Media and the Bottom Line | unconventional branding [...]

By: Jim Baker

Jim Baker — Mon, 19 Apr 2010 15:47:58 +0000

freaky cool retro image!

By: The Friday 5: Top 5 Ways to Listen | unconventional branding

The Friday 5: Top 5 Ways to Listen | unconventional branding — Fri, 09 Apr 2010 16:37:43 +0000

[...] we’re on the topic of Social Media listening and online buzz monitoring (check out our previous post), I thought I’d share five of the many ways you can listen and research your brands’ [...]

By: E. Leonetti

E. Leonetti — Fri, 02 Apr 2010 21:02:37 +0000

Sam makes a good point about who should be responsible for social media within an organization. Even if the company doesn’t have the resources to respond to posts, there is almost no reason not to track what is being said. With online buzz monitoring and tracking tools companies can be better informed – and that can only lead to better marketing, product innovation and customer care.

By: Jillian Morley

Jillian Morley — Fri, 02 Apr 2010 21:00:17 +0000

You bring up a very good point. Thanks for the thoughtful comment!

By: Sam Wesson

Sam Wesson — Thu, 01 Apr 2010 21:42:28 +0000

I think one of the big challenges for companies re social media is, “who should do it.” On the one hand, you don’t want someone really junior handling the customer engagement. On the other hand, more senior people neither have the time nor the mind set to do it. And, there’s no precedent in companies today. It’s never been a position or career path. Little wonder, then, that the most likely to embrace social media marketing are younger, smaller firms and highly marketing oriented firms. The rest will take a while to come to gribs with social media.