Social Media and the Bottom Line
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Many companies have trouble convincing their “c-suite” to buy into social media and word of mouth as an online marketing or online branding tactic. Many other companies are already participating. By now, we all know it’s here to stay.
Consumers have a voice, and it’s being heard loud and clear to those who are listening. Positive, negative, neutral, and otherwise…people are using the internet to communicate how they feel about your brand, product, service, or company. What they say could affect your bottom line.
So, here’s the other bottom line: People are talking about your company/brand/product online. Yes, yours! You can decide to engage or not, depending on company policies. But you have to listen, track, and monitor. If you don’t catch these conversations, you miss out on valuable information. Nobody can afford to ignore customer feedback.
How will you do your social media listening, and incorporate findings into online marketing strategies? With so many conversations happening on so many channels, and so much noise and clutter, how to capture only the most relevant information? We welcome your input! Share your ideas by commenting on this post.
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I think one of the big challenges for companies re social media is, “who should do it.” On the one hand, you don’t want someone really junior handling the customer engagement. On the other hand, more senior people neither have the time nor the mind set to do it. And, there’s no precedent in companies today. It’s never been a position or career path. Little wonder, then, that the most likely to embrace social media marketing are younger, smaller firms and highly marketing oriented firms. The rest will take a while to come to gribs with social media.