The future of online branding

What do you see for the future of online branding? This weekend I attended various events at Phoenix Design Week. The whole conference was promising, exciting, and energizing, but something in particular got me thinking. Darren Wilson’s “Death to Traditional” presentation touched upon ways to, you guessed it, kill traditional marketing/branding, and keep things fresh by always thinking ahead.

What’s different, never been done before? Can we come up with an entirely new way to think about branding and creative advertising? Of course, the first things that pop into mind are web and social media…but what’s next with those?

There’s no way to know, but I can’t help but forsee some great new ideas being communicated with video. The number of ways to broadcast video content on the web continues to multiply, and things are changing. Ever seen this?  A website comprised entirely of YouTube videos. Now that’s thinking. It’s one of those ideas you wish you had thought of. And then there’s this…fun, brilliant, and seems to blend video and social media in a captivating way.

Video is opening up a whole new set of branding opportunities, and I’ve only given two examples. Do you have any? Comment with links to your favorite new and cool thing in online video or online branding! Impress me!

-JD Morley

Follow me on Twitter! @sensorybranding