Comments on: Green Design http://www.unconventionalbranding.com/design/green-design/ branding has a new voice Wed, 01 Sep 2010 16:17:53 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: M. Gauzens http://www.unconventionalbranding.com/design/green-design/comment-page-1/#comment-13995 M. Gauzens Wed, 10 Jun 2009 00:08:25 +0000 http://www.six-degrees.com/blog/?p=32#comment-13995 Not only is going green good for the environment, but it may also be great for the bottom line. A company I used to work at installed solar panels on the roof of their clinic, and it powered all of the clinic's operations and produced enough to sell some extra back to APS (Phoenix energy firm). Here's a link to the story: http://www.azcentral.com/news/articles/2008/08/13/20080813sr-solar0814.html Not only is going green good for the environment, but it may also be great for the bottom line. A company I used to work at installed solar panels on the roof of their clinic, and it powered all of the clinic’s operations and produced enough to sell some extra back to APS (Phoenix energy firm).

Here’s a link to the story: http://www.azcentral.com/news/articles/2008/08/13/20080813sr-solar0814.html

]]> By: Mark Laverman http://www.unconventionalbranding.com/design/green-design/comment-page-1/#comment-13994 Mark Laverman Wed, 20 Aug 2008 20:22:26 +0000 http://www.six-degrees.com/blog/?p=32#comment-13994 Already faced with symptoms like food scarcity, fuel shortages, and climate change, I wonder how long before the idea of a finite future is ingrained in people's thinking enough to truly effect behavior. I think the idea that we are living in a world of limited resources has quickly become part of consumer consciousness but translating that into behavioral changes that truly make a difference is another story. In my opinion, here's what it's going to take...the first two are already happening. 1) Increased costs for resources. People all of a sudden pay attention when it effects their wallets. 2) Increased awareness and education. Most people are surprisingly oblivious to the impact that they are having. 3) Good options for people that aren't cost prohibitive. Developing new products overnight isn't without costs, so giving people good, affordable options, is going to take government incentives to both corporations and consumers. Already faced with symptoms like food scarcity, fuel shortages, and climate change, I wonder how long before the idea of a finite future is ingrained in people’s thinking enough to truly effect behavior. I think the idea that we are living in a world of limited resources has quickly become part of consumer consciousness but translating that into behavioral changes that truly make a difference is another story.

In my opinion, here’s what it’s going to take…the first two are already happening.
1) Increased costs for resources. People all of a sudden pay attention when it effects their wallets.
2) Increased awareness and education. Most people are surprisingly oblivious to the impact that they are having.
3) Good options for people that aren’t cost prohibitive. Developing new products overnight isn’t without costs, so giving people good, affordable options, is going to take government incentives to both corporations and consumers.

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