Comments on: Buying Lung Cancer and Using a Debt Card http://www.unconventionalbranding.com/creative-advertising/buying-lung-cancer-and-using-a-debt-card/ branding has a new voice Mon, 09 Jan 2012 16:36:43 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Mark Gauzens http://www.unconventionalbranding.com/creative-advertising/buying-lung-cancer-and-using-a-debt-card/comment-page-1/#comment-24542 Mark Gauzens Fri, 14 May 2010 21:46:57 +0000 http://www.unconventionalbranding.com/?p=934#comment-24542 A similar situation I'm interested in from a marketing standpoint is the push for mandatory display of calorie-counts in restaurants. If and when that happens, I'll be eager to see what the 'fattier' restaurants do to combat the exposition of their unhealthy dishes. I lack the industry knowledge to know much about profit margins on a fatty hamburger & fries vs. a healthy chicken salad - but I have to think the sales of chicken salads would probably start to increase significantly. I love the idea of actually calling credit cards 'debt' cards. Whoever thought to call it a 'credit' card and make that the social norm should be given some sort of lifetime marketing achievement award! A similar situation I’m interested in from a marketing standpoint is the push for mandatory display of calorie-counts in restaurants. If and when that happens, I’ll be eager to see what the ‘fattier’ restaurants do to combat the exposition of their unhealthy dishes. I lack the industry knowledge to know much about profit margins on a fatty hamburger & fries vs. a healthy chicken salad – but I have to think the sales of chicken salads would probably start to increase significantly.

I love the idea of actually calling credit cards ‘debt’ cards. Whoever thought to call it a ‘credit’ card and make that the social norm should be given some sort of lifetime marketing achievement award!

]]> By: Jesse http://www.unconventionalbranding.com/creative-advertising/buying-lung-cancer-and-using-a-debt-card/comment-page-1/#comment-24452 Jesse Thu, 13 May 2010 20:47:31 +0000 http://www.unconventionalbranding.com/?p=934#comment-24452 It's interesting how simply changing one word could possibly make Americans rethink their spending habits. Of course the other argument is that perhaps Americans simply don't care about accumulating more debt and place emphasis on the enjoyment of spending. But I'd like to think this isn't most Americans, especially during the economic slowdown. "Buying lung cancer with a debt card!" That phrase alone could move mountains... It’s interesting how simply changing one word could possibly make Americans rethink their spending habits. Of course the other argument is that perhaps Americans simply don’t care about accumulating more debt and place emphasis on the enjoyment of spending. But I’d like to think this isn’t most Americans, especially during the economic slowdown. “Buying lung cancer with a debt card!” That phrase alone could move mountains…

]]> By: Mark Laverman http://www.unconventionalbranding.com/creative-advertising/buying-lung-cancer-and-using-a-debt-card/comment-page-1/#comment-24445 Mark Laverman Wed, 12 May 2010 22:38:32 +0000 http://www.unconventionalbranding.com/?p=934#comment-24445 I totally agree. That would radically alter perceptions of both and we all know that perception is reality. I totally agree. That would radically alter perceptions of both and we all know that perception is reality.

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