Comments on: Radio (The) Shack http://www.unconventionalbranding.com/corporate-branding-strategies/radio-the-shack/ branding has a new voice Mon, 08 Mar 2010 23:11:51 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Bessie http://www.unconventionalbranding.com/corporate-branding-strategies/radio-the-shack/comment-page-1/#comment-10046 Bessie Mon, 07 Dec 2009 17:20:49 +0000 http://www.unconventionalbranding.com/?p=648#comment-10046 When someone else sells cordless phone batteries that actually fit my (aging) phones, I'll go elsewhere. For now, though, I still buy my phone batteries and - gulp - boombox accesories - at Radio Shack. I did notice this weekend that they are really trying hard to push their new nickname. "The Shack" was plastered all over the inside and outside of the store; as well as on my receipt: "Thank you for visiting The Shack". When someone else sells cordless phone batteries that actually fit my (aging) phones, I’ll go elsewhere. For now, though, I still buy my phone batteries and – gulp – boombox accesories – at Radio Shack. I did notice this weekend that they are really trying hard to push their new nickname. “The Shack” was plastered all over the inside and outside of the store; as well as on my receipt: “Thank you for visiting The Shack”.

]]> By: Sensory Branding http://www.unconventionalbranding.com/corporate-branding-strategies/radio-the-shack/comment-page-1/#comment-9242 Sensory Branding Tue, 17 Nov 2009 19:07:06 +0000 http://www.unconventionalbranding.com/?p=648#comment-9242 Well, maybe they should sell Tiki Torches. Might make it a little more fun to shop there. Well, maybe they should sell Tiki Torches. Might make it a little more fun to shop there.

]]> By: M Gauzens http://www.unconventionalbranding.com/corporate-branding-strategies/radio-the-shack/comment-page-1/#comment-8802 M Gauzens Tue, 10 Nov 2009 16:31:22 +0000 http://www.unconventionalbranding.com/?p=648#comment-8802 Personally - I'm really not sure what Radio Shack sells aside from cell phone plans, miscellaneous accessories, and remote controlled cars. Changing the name to 'The Shack' makes it even more ambiguous. What does a store called 'The Shack' sell? Tiki torches? Personally – I’m really not sure what Radio Shack sells aside from cell phone plans, miscellaneous accessories, and remote controlled cars.

Changing the name to ‘The Shack’ makes it even more ambiguous. What does a store called ‘The Shack’ sell? Tiki torches?

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