Comments for unconventional branding

Comment on B2B Marketing Tactics by Christopher Nagle

Christopher Nagle — Mon, 09 Jan 2012 16:36:43 +0000

With so much out there, it gives you even more reason to fine tune your content, message and offer, thus cutting through the noise.

Comment on Green. The new black. by george

george — Fri, 11 Nov 2011 00:18:22 +0000

Thank you for your best website posts.

Comment on Ronald McDonald the Villain by Kyle Rajasthan

Kyle Rajasthan — Thu, 19 May 2011 22:55:06 +0000

This is complete B.S. Your kids being obese, or for that matter, you being obese is not the fault of McDonalds or any corporation for that matter. It’s yours. If you kids overweight, it’s your fault as a parent. If your overweight, it’s your fault as a supposedly responsible adult. I am sick of this “I refuse to take the responsibility for my lack of good judgment” crap. Everyone is responsible for their own actions, and parents are responsible to some extent for the actions of their children. Everybody these days want to “pass the buck” so they can feel good about themselves instead of feeling ashamed that they let the situation get away from them. Well; that’s life people. You can pretend all you want, but at the end of the day, reality will pay you a visit.

Comment on Toyota: The Risk of a One-Dimensional Brand Image by Jerry Malone

Jerry Malone — Fri, 13 May 2011 09:42:12 +0000

When you own a Lexus, Toyotas flagship, you experience conservative quality with few flaws and even fewer problems. So quiet you can not tell your vehicle is actually running, sunroofs with no wind noise, doors that shut with a soft kur chunk, voice commands that actually work, no run flat tire madness….a car so perfect it walks a fine line leaning passionless – but completely without service issues. By contrast the German cars have a passionate engaging drive, (more so BMW….MBZ owners just want the star). Engaging is a trade off for endless days in service with little ity bity things constantly out of sync or breaking. This is accepted as a rite of elevated ownership. Hmmmm. The real magic Toyota, is you can get a BMW owner to purchase a MBZ, and just about every time a MBZ owner into a BMW….but never a Lexus owner into either brand…..Lexus owners are steadfast loyal……..Toyotas brands image will survive those 2 floor mats stacked upon one another……just like Audis unintended acceleration.
………my 2 cents.

Comment on Qualitative Market Research Methods: Are Online Bulletin Boards All They’re Cracked Up to Be? by Joanna Chrzanowska

Joanna Chrzanowska — Fri, 11 Mar 2011 13:51:41 +0000

All the practical things you mention are good reasons to take into account, but the key benefit of bulletin boards is that they allow the researcher to develop a longitudinal relationship with the respondent. You are not just meeting them for an hour; you can get to know them over days or weeks, building familiarity and trust. You can use the BB as a platform for uploading consumer generated content – images from their lives, descriptions and metaphors, diaries, so they are actively doing tasks relating to the project and then reporting on them …. and with a degree of reflection you don’t get in OFGs, because of the need to speed type when time is limited. In this sense BBs are pretty much unique as a qualitative method- there is no other way of building this type of relationship so easily and flexibly.

Comment on Qualitative Market Research Methods: Are Online Bulletin Boards All They’re Cracked Up to Be? by Adam

Adam — Wed, 09 Mar 2011 10:56:25 +0000

I wouldn’t describe BBs as new (they’ve been around for several years) although they can appear shiny to some clients. I also think it’s difficult to compare the techniques mentioned in the article without reference to what you’re trying to achieve with the research: TDIs may be entirely inappropriate for a particular project whereas BBs may fit the bill. Personally, I’d look to F2F wherever possible and tend to use BBs as one component of a project.

Agree that BBs aren’t as cheap as some think.

Comment on The Brand Stands Alone? by Dave Bones

Dave Bones — Sat, 26 Feb 2011 11:26:21 +0000

Jillian, I am intrigued by your branding example regarding Rich Dad, and Robert Kiyosaki.

In his book, Before You Quit Your Job, he discusses the B-I Triangle and the importance of systems. One of the goals of systems is that the owner does not have to be involved.

Robert Kiyosaki is extremely passionate about the mission of Rich Dad Company to increase the financial well-being of humanity. His leadership (not management) is what feeds his soul.

Again, you pose an excellent question. I guess I can best answer in the expressing positive impact he has made in my life through his teachings, Rich Dad Company, Rich Dad Coaching, and Rich Dad Education.

Comment on Intuitive Design (web navigation concepts) by jschilling

jschilling — Fri, 21 Jan 2011 16:21:04 +0000

This is a very direct type of communication. Not that I’m completely against it, however at times it is not always a requirement. The use of semantic creativity can and will always bring a personal touch to such longstanding—and at times—stale conventions. Of course it would also be important that there is no competing “sharing” elements on the site. If there were, (your point taken) it would very likely confuse users.

Comment on Intuitive Design (web navigation concepts) by Nitesh

Nitesh — Sun, 09 Jan 2011 00:50:40 +0000

I think, we should be following the acceptable trend of web navigation we are accustomed to. If you are supposed to upload a file, “Upload file” would be more effective than “Share file” because “Share File” would be confusing in many scenarios. Trying to be different than what is the trend around may not have a good impression on the visitors.

Comment on Marketing in Regulated Industries: Compliant Social Media Sharing by Sam Wizman

Sam Wizman — Wed, 22 Dec 2010 22:44:42 +0000

does this mean we’ll get more and more pharma marketing???