In the 2005 movie “Hitch,” Will Smith attempts to market average guys to spectacular women, using pearls of sensory branding wisdom like, “60% of all human communication is nonverbal, body language; 30% is your tone. So that means 90% of what you’re saying ain’t coming out of your mouth.” He wasn’t the first to recognize …
Ever wonder “What’s the point of all those iPhone applications?” Well, sometimes they’re just meant to be fun. However, when they’re on-strategy for a brand, they can be a lot more than just fun. A branded iPhone application has the potential to increase brand awareness and website hits, as seen in the example of the …
Clients often tell us that their previous advertising and brand communications looked great, but did not have the kind of impact they expected. Assuming they had a sound brand strategy in place, what could have gone wrong? The simple answer often is that the non-verbal message being presented was just not resonating with the intended …
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