We’ve all heard the buzz about using online bulletin boards. They’re new. They’re trendy. They’re cost-effective. They’re time-efficient…But are they really? Let’s look at how online bulletin boards stack up against our other go-to qualitative market research methods…
Since we’re on the topic of Social Media listening and online buzz monitoring (check out our previous post), I thought I’d share five of the many ways you can listen and research your brands’ online conversations and share of voice.
1. Twitter. Track your mentions on Twitter, and respond when you can. Use Hootsuite to create …
Once brand value has been established, it benefits the brand long term and value doesn’t easily collapse in a tight economy.
Companies spend hundreds of millions of dollars each year on traditional market research in which respondents are asked direct questions about what they like/dislike and why they bought what they bought. Yet, 90% of new product launches fail and studies show that despite increasing marketing spend, nearly every product category is getting more and more …
Seems to me we have no shortage of leaders in business and other professions in this country. But high public office seems to be the notable exception. In fact, I doubt that a bona fide leader from any non-political walk of life would seek such office today. Even if they felt a strong desire to …
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