Has the economic downturn affected the strongest brands?
Once brand value has been established, it benefits the brand long term and value doesn’t easily collapse in a tight economy.
Archived entries for research
Non-traditional market research
Companies spend hundreds of millions of dollars each year on traditional market research in which respondents are asked direct questions about what they like/dislike and why they bought what they bought. Yet, 90% of new product launches fail and studies show that despite increasing marketing spend, nearly every product category is getting more and more [...]
Where are our leaders?
Seems to me we have no shortage of leaders in business and other professions in this country. But high public office seems to be the notable exception. In fact, I doubt that a bona fide leader from any non-political walk of life would seek such office today. Even if they felt a strong desire to [...]
(avg: 4.50)