Archived entries for online marketing

Social Media Inspiration

We all need a little advice and inspiration, don’t we? So I thought I’d share some of my favorite places to go for all things social media and online marketing, in no particular order…other than the order in which I thought of them. What sites do you read? Leave some links to your favorites in …

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Friday 5: Simple Ways to Build Your Twitter Network

Whether it’s to support an online marketing program, or maybe just for fun,  Twitter is an integral part of the social media landscape. It’s best to acquaint yourself with it, and explore the possibilities it presents for online branding. Here are 5 ways to meet new potential followers, not just random users, but active tweeters …

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Online Marketing: Toyota’s Swagger

You may remember one of our previous post about online marketing with videos (Finding Real Value in Viral Videos). The Chevy Volt ‘dance’ video we referenced was unforgettably bad. Cheesy, definitely not funny, and sort of sad. Lately Toyota has provided the perfect anti-Volt video with their Sienna minivan online marketing efforts.
The Swagger Wagon music …

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Social Media: Fad or Revolution?

From online marketing to research, and everything in between, social media channels are changing the way everyone communicates. During her recent debut on Saturday Night Live, Betty White quipped that Facebook was a giant waste of time. The comment got a lot of applause, since Betty’s SNL appearance was actually spurred by a fan’s Facebook …

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Social Media and the Bottom Line

Many companies have trouble convincing their “c-suite” to buy into social media and word of mouth as an online marketing or online branding tactic. Many other companies are already participating. By now, we all know it’s here to stay.
Consumers have a voice, and it’s being heard loud and clear to those who are listening. Positive, …

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Making it Work: Social Media for Any Brand

After attending the outrageously successful Social Media for Business conference last week (#SMAZ for all my tweeple), I was inspired to share 5 key ideas that might help to make sense of online marketing and social media, and how you can make it work for your brand.

Social media programs are not necessarily intended to directly …

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