Business to business marketing agencies are beginning to shift proportionately more spend to inbound marketing tactics (such as social media, virtual events, webinars and search engine optimization) than traditional B2B marketing tactics (e.g., PR, direct mail and tradeshows). This seems to be due to three primary factors: First, more and more product/service search is …
There are now 7,000,000,000+ people on planet earth! But did you also know that 2,500,000,000 of them are internet users? If you think human population has increased dramatically over the last 10 or so years, check out how internet use has grown. The internet usage statistic below shows growth in world internet use along with …
While it may seem as though business to business marketing companies are still concentrating on traditional marketing channels… about 1/3 of spending is on digital channels.
We all need a little advice and inspiration, don’t we? So I thought I’d share some of my favorite places to go for all things social media and online marketing, in no particular order…other than the order in which I thought of them. What sites do you read? Leave some links to your favorites in …
Whether it’s to support an online marketing program, or maybe just for fun, Twitter is an integral part of the social media landscape. It’s best to acquaint yourself with it, and explore the possibilities it presents for online branding. Here are 5 ways to meet new potential followers, not just random users, but active tweeters …
You may remember one of our previous post about online marketing with videos (Finding Real Value in Viral Videos). The Chevy Volt ‘dance’ video we referenced was unforgettably bad. Cheesy, definitely not funny, and sort of sad. Lately Toyota has provided the perfect anti-Volt video with their Sienna minivan online marketing efforts.
The Swagger Wagon music …
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