unconventional branding

Making it Work: Social Media for Any Brand

After attending the outrageously successful Social Media for Business conference last week (#SMAZ for all my tweeple), I was inspired to share 5 key ideas that might help to make sense of online marketing and social media, and how you can make it work for your brand.

Social media programs are not necessarily intended to directly [...]

Livestrong, be social.

When I heard that Lance Armstrong decided to advocate his passion for social media and broadcast directly with fans via the site Livestrong.com and file behind-the-scenes blogs, videos and photos from the “2009 Tour de France.” I thought wow, what an incredible way to not only get your fans involved into the race but what [...]

Marketing Insights from Cows

So what wouldn’t you give as marketers to have a brand as unique as an “Oreo cow”? But more importantly, what would you do to ensure its success in the market? We know that being unique is not enough to sustain the life of a brand in our ever changing world…

The Buzz on Social Marketing

I recently asked my linkedIn connections to prognosticate about the future of social marketing. Most of those who responded defined “social marketing” in terms of the act of using a social network (e.g., like facebook) to persuade others, rather than the more traditional definition of seeking to affect social change for the greater good. Interestingly, [...]