Marketers take note – the Chevy Volt Dance is a bad viral video. The Chevy Volt is potentially GM’s most important new vehicle. But one of their largest social media efforts so far is an ill-conceived dance routine paired with a terrible jingle? GM needs to revisit their creative advertising efforts for the Volt if this [...]
As weary as we all are of hearing commentary on ‘the recession’ and ‘the bad economy’, one can’t help but pay attention to how companies are spending on marketing, and how brand identities are changing according to consumer’s financial situations. Creative advertising is key, and two auto companies are sensitive to consumer’s acute awareness of [...]
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