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As branding strategists, it’s sometimes our job to make the unpleasant more palatable with creative advertising, marketing, and brand strategy. Some of the most mundane terms we hear every day are really nothing more unpleasant ideas, masked with marketing or branding euphemisms. “Erectile dysfunction” is really “impotence”, “The Peacekeeper” actually is the “MX-missile” and “previously …
After nearly 50 years of being the face of McDonald’s, Ronald may be being forced into early retirement. With creative advertising and brand strategy over the years, McDonald’s has managed to become the most dominant fast-food restaurant, and Ronald is recognized by 96% of American children. However, he is now being blamed for the rise …
Marketers take note – the Chevy Volt Dance is a bad viral video. The Chevy Volt is potentially GM’s most important new vehicle. But one of their largest social media efforts so far is an ill-conceived dance routine paired with a terrible jingle? GM needs to revisit their creative advertising efforts for the Volt if this …
As weary as we all are of hearing commentary on ‘the recession’ and ‘the bad economy’, one can’t help but pay attention to how companies are spending on marketing, and how brand identities are changing according to consumer’s financial situations. Creative advertising is key, and two auto companies are sensitive to consumer’s acute awareness of …
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