Good taste aside, I recently watched the movie Mall Cop. Amidst the various shenanigans and slapstick humor, I couldn’t help but chuckle whenever the protagonist cruised around on his mall police car equivalent– the Segway Personal Transporter. Though the Segway has been relinquished to the status of a comedy punch line, its history holds important …
Ever thought about a fresh look? Nothing too drastic, maybe just some tightening here and there. A modest face lift of sorts, just to stay looking young and relevant. No one wants to be old, let alone look old. What about plastic surgery for your brand? Just a few changes to update your look, to …
Image by Getty Images via Daylife
Millions of dollars are spent each year on creative advertising and research in attempts to get into the minds of consumers, and translate awareness into preference and brand profitability. And for a lot of the companies the investments pay off. But, imagine not having to spend that much money, or …
What kinds of companies are up to seven times more likely to come out of a recession stronger and more profitable? Companies that strengthen their brands during the downturn, according to the Harvard Business Review. It’s not hard to see why this should be so, if you think about branding as an investment rather than a cost. After all, “buy low, sell high” is perhaps THE central axiom of investing.
Once brand value has been established, it benefits the brand long term and value doesn’t easily collapse in a tight economy.
Luxury brands are becoming affordable to an increasingly large group of people, as the economies of countries like China and Russia create many more wealthy and affluent people. Even in the USA, the number of millionaires has increased dramatically in recent years. What does this influx of nouveau riche do to the traditional luxury market? …
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