Archived entries for brand profitability

Recession: A perfect time to build your brand?

The vast herd of investors knows they should buy low and sell high, but end up doing the opposite: putting their money in stocks or funds that are already doing well and then delaying when they get out of a falling investment because of the wishful thinking that “it will go up again”. Sophisticated investors, …

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McStarbucks

I’ve now heard several people say how McDonalds is “eating into” (hey, it’s not my pun!) the Starbucks brand with its specialty coffee drinks. Actually, I think the opposite happened. Starbucks tried to become more like McDonalds by being on every corner (some even with drive-thrus) and by offering everything short of burgers, but including …

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