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Brand values: Every company has (or should have) them. What does your company stand for? Have you taken time for brand cascading to make sure the whole company understands brand values and knows how to “live” them? What happens when brands lose sight of their values?
Over the course of a few short months, we have …
When it comes to maintaining brand profitability, in-depth market research and insight mining are indispensable. Even the savviest market-researchers face the inevitable question – Is this respondent really giving us an accurate account of what transpired? Whether due to fuzzy-memory, nervousness, brand bias, omission, or other unintentional/deliberate factors, research respondents often cannot fully articulate reality …
To get the most leverage out of your brand, employees and partners need to have an understanding of the brand promise…and be empowered to deliver that promise in their areas of responsibility.
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