Archived entries for brand cascading

People-Watching With a Purpose

When it comes to maintaining brand profitability, in-depth market research and insight mining are indispensable. Even the savviest market-researchers face the inevitable question – Is this respondent really giving us an accurate account of what transpired?  Whether due to fuzzy-memory, nervousness, brand bias, omission, or other unintentional/deliberate factors, research respondents often cannot fully articulate reality [...]

Brand Cascading Is An Inside Job

To get the most leverage out of your brand, employees and partners need to have an understanding of the brand promise…and be empowered to deliver that promise in their areas of responsibility.

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