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AIG, American Express, Chrysler, Citigroup, Fannie Mae, General Motors, and so many more storied brands received billions of dollars in public monies as a life-line for short-term survival.
According to media reports, many Americans (including customers of these brands) are chagrined or worse by this use of tax dollars. And the management of brands that accepted …
“And all the king’s horses and all the king’s men…”
Taking liberty with the line from Humpty Dumpty may not be the best analogy, but my point is that all the resources available to the brand team and the marketing department are irrelevant if customer service is not a priority.
Several years ago I worked for a …
Everyone has heard the recent news about the failure of the nation’s largest automakers. Being inquisitive brand strategists, we were curious about the implications for their brands following the news of the possible bailout. So, we emailed all the members of our team, requesting their response to the article linked at the bottom of this …
Coach wanted to understand the drivers behind the changes in the Japanese luxury handbag market, and identify a new brand strategy to reinvigorate growth.
As recently as a few months ago, if you had introduced yourself as being from Lehman Brothers, you would have been wrapped in the mantle of one of the most storied financial brands in the world. The brand’s halo would have automatically bestowed upon you attributes of investment savvy, Wall Street pedigree and no shortage …
Seems to me we have no shortage of leaders in business and other professions in this country. But high public office seems to be the notable exception. In fact, I doubt that a bona fide leader from any non-political walk of life would seek such office today. Even if they felt a strong desire to …
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