http://www.unconventionalbranding.com/brand-strategy/toyota-the-risk-of-a-one-dimensional-brand-image/ branding has a new voice Mon, 09 Jan 2012 16:36:43 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://www.unconventionalbranding.com/brand-strategy/toyota-the-risk-of-a-one-dimensional-brand-image/comment-page-1/#comment-34112 Jerry Malone Fri, 13 May 2011 09:42:12 +0000 http://www.unconventionalbranding.com/?p=794#comment-34112 When you own a Lexus, Toyotas flagship, you experience conservative quality with few flaws and even fewer problems. So quiet you can not tell your vehicle is actually running, sunroofs with no wind noise, doors that shut with a soft kur chunk, voice commands that actually work, no run flat tire madness....a car so perfect it walks a fine line leaning passionless - but completely without service issues. By contrast the German cars have a passionate engaging drive, (more so BMW....MBZ owners just want the star). Engaging is a trade off for endless days in service with little ity bity things constantly out of sync or breaking. This is accepted as a rite of elevated ownership. Hmmmm. The real magic Toyota, is you can get a BMW owner to purchase a MBZ, and just about every time a MBZ owner into a BMW....but never a Lexus owner into either brand.....Lexus owners are steadfast loyal........Toyotas brands image will survive those 2 floor mats stacked upon one another......just like Audis unintended acceleration. .........my 2 cents. When you own a Lexus, Toyotas flagship, you experience conservative quality with few flaws and even fewer problems. So quiet you can not tell your vehicle is actually running, sunroofs with no wind noise, doors that shut with a soft kur chunk, voice commands that actually work, no run flat tire madness….a car so perfect it walks a fine line leaning passionless – but completely without service issues. By contrast the German cars have a passionate engaging drive, (more so BMW….MBZ owners just want the star). Engaging is a trade off for endless days in service with little ity bity things constantly out of sync or breaking. This is accepted as a rite of elevated ownership. Hmmmm. The real magic Toyota, is you can get a BMW owner to purchase a MBZ, and just about every time a MBZ owner into a BMW….but never a Lexus owner into either brand…..Lexus owners are steadfast loyal……..Toyotas brands image will survive those 2 floor mats stacked upon one another……just like Audis unintended acceleration.
………my 2 cents.

]]> http://www.unconventionalbranding.com/brand-strategy/toyota-the-risk-of-a-one-dimensional-brand-image/comment-page-1/#comment-26145 Online Marketing: Toyota's Swagger | unconventional branding Fri, 04 Jun 2010 16:58:50 +0000 http://www.unconventionalbranding.com/?p=794#comment-26145 [...] I only wonder… how has the recall affected Sienna’s sales, even with clever videos and funny [...] [...] I only wonder… how has the recall affected Sienna’s sales, even with clever videos and funny [...]

]]> http://www.unconventionalbranding.com/brand-strategy/toyota-the-risk-of-a-one-dimensional-brand-image/comment-page-1/#comment-19791 Sam Wizman Tue, 30 Mar 2010 15:35:49 +0000 http://www.unconventionalbranding.com/?p=794#comment-19791 Just heard Toyota has hired the rocket scientists from NASA to help figure out what's going on... Just heard Toyota has hired the rocket scientists from NASA to help figure out what’s going on…

]]> http://www.unconventionalbranding.com/brand-strategy/toyota-the-risk-of-a-one-dimensional-brand-image/comment-page-1/#comment-19667 James Hanlon Mon, 29 Mar 2010 22:28:39 +0000 http://www.unconventionalbranding.com/?p=794#comment-19667 Yeah, they are really paying the price for being all about reliability. It's a lot like Volvo getting knocked for turning out not to be safe for familes! Yeah, they are really paying the price for being all about reliability. It’s a lot like Volvo getting knocked for turning out not to be safe for familes!

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