Comments on: Plastic Brand Surgery http://www.unconventionalbranding.com/brand-strategy/plastic-brand-surgery/ branding has a new voice Wed, 01 Sep 2010 16:17:53 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: JD Morley http://www.unconventionalbranding.com/brand-strategy/plastic-brand-surgery/comment-page-1/#comment-4867 JD Morley Fri, 31 Jul 2009 19:12:04 +0000 http://www.unconventionalbranding.com/?p=529#comment-4867 Re: M. Gauzens Yea, I know what you mean, I went back and forth between opinions on that Tropicana nonsense. I appreciated the simplicity of the new design, but also thought that it seemed too store-brand-esque. High-fashion wasn't the term I'd use, but then again, as a graphic designer, I don't see things like the average consumer. We've seen the all-white look on Target's Up&Up store brands and also Walmart's GreatValue Line. http://bit.ly/TktfO Re: M. Gauzens
Yea, I know what you mean, I went back and forth between opinions on that Tropicana nonsense. I appreciated the simplicity of the new design, but also thought that it seemed too store-brand-esque. High-fashion wasn’t the term I’d use, but then again, as a graphic designer, I don’t see things like the average consumer. We’ve seen the all-white look on Target’s Up&Up store brands and also Walmart’s GreatValue Line. http://bit.ly/TktfO

]]> By: M Gauzens http://www.unconventionalbranding.com/brand-strategy/plastic-brand-surgery/comment-page-1/#comment-4861 M Gauzens Fri, 31 Jul 2009 00:10:17 +0000 http://www.unconventionalbranding.com/?p=529#comment-4861 I remember seeing the new Tropicana containers and wondering who on Earth could have possibly approved such a bad design. It looked like a generic store-brand container, the memorability of the orange w/ straw in it was completely lost. I remember listening to some fringe pundits saying how the Pepsi logo looked too much like the Obama campaign symbol. It's definitely a sensitive topic! I remember seeing the new Tropicana containers and wondering who on Earth could have possibly approved such a bad design. It looked like a generic store-brand container, the memorability of the orange w/ straw in it was completely lost.

I remember listening to some fringe pundits saying how the Pepsi logo looked too much like the Obama campaign symbol.

It’s definitely a sensitive topic!

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