Comments on: Brand Strategy: Can Lady Gaga save Polaroid?

By: Isabella Edwards

Isabella Edwards — Thu, 29 Apr 2010 08:31:37 +0000

i just found out that Lady Gaga is also a mezzo soprano. she really has a great voice and i love her style. ‘

By: Kester Osahenye

Kester Osahenye — Sat, 20 Feb 2010 18:27:46 +0000

Lady Gaga is a maverick brand and uncoventional in her acts, I hope Polaroid leverage on these brand personality to leap-frog their brand. I wish them luck and success in this unusual brand building,

By: Brand Wraiths: When Neglect Leads to Brands That Neither Live nor Die | unconventional branding

Mon, 01 Feb 2010 17:08:39 +0000

[...] are plenty. Think of Yellow Pages or Diner’s Club, Polaroid, Ovaltine, Sears, Kmart, RCA, Zenith, etc. All brand wraiths have three fundamental [...]

By: Mark Gauzens

Mark Gauzens — Fri, 15 Jan 2010 20:23:48 +0000

It will be interesting to see if Polaroid’s new Gaga products will focus on fashion & ‘coolness’ rather than advanced functionality. Lady Gaga’s brand equity is growing at an intense rate because of how off-the-wall her personal brand has become. She’s a very atypical popstar, and if the aspects that have made her unique in the eyes of her fans can successfully translate into a camera line, I believe Polaroid will find a niche.