Comments on: You May Have A Branding Problem If… http://www.unconventionalbranding.com/brand-profitability/you-may-have-a-branding-problem-if/ branding has a new voice Mon, 26 Jul 2010 05:41:54 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: JD Morley http://www.unconventionalbranding.com/brand-profitability/you-may-have-a-branding-problem-if/comment-page-1/#comment-5277 JD Morley Thu, 13 Aug 2009 19:05:49 +0000 http://www.unconventionalbranding.com/?p=583#comment-5277 Re: M. Gauzens Thanks so much for sharing that little YouTube gem. I guess when all else fails, give out free stuff, and have a sense of humor about it. Re: M. Gauzens
Thanks so much for sharing that little YouTube gem. I guess when all else fails, give out free stuff, and have a sense of humor about it.

]]> By: E. Guy http://www.unconventionalbranding.com/brand-profitability/you-may-have-a-branding-problem-if/comment-page-1/#comment-5191 E. Guy Wed, 12 Aug 2009 20:20:35 +0000 http://www.unconventionalbranding.com/?p=583#comment-5191 Very interesting post. I'm sure we can add many brands to each of the points noted. How do these brands set themselves apart from each other: Petco and PetSmart; Macy's and Dillards; Home Depot and Lowe's; Bank of America and Wells Fargo...and the list goes on and on. Are their substantial differences or just subtle nuances that drive preference? Very interesting post. I’m sure we can add many brands to each of the points noted.

How do these brands set themselves apart from each other: Petco and PetSmart; Macy’s and Dillards; Home Depot and Lowe’s; Bank of America and Wells Fargo…and the list goes on and on. Are their substantial differences or just subtle nuances that drive preference?

]]> By: M Gauzens http://www.unconventionalbranding.com/brand-profitability/you-may-have-a-branding-problem-if/comment-page-1/#comment-5185 M Gauzens Wed, 12 Aug 2009 19:08:57 +0000 http://www.unconventionalbranding.com/?p=583#comment-5185 Oh, Levitra. It's interesting to think about this brand's successes/failures now that both drugs have been out for a while - it seemed to be clinically differentiated in a few ways from Viagra, and had extensive advertising efforts including sponsorship deals with the NFL. In the ED arena, it is possible that marginal efficacy improvements don't really matter much to men - the little blue pill works just fine and had a significant first movement advantage compared to Levitra. For the patients already on Viagra, there wasn't really a huge need to switch medications. Also, what it might boil down to is that GSK didn't harness its biggest promotional asset correctly; the fantastic Levitra promotional pen just wasn't spread around enough! http://www.youtube.com/watch?v=Pm-bSAnlQBE Oh, Levitra. It’s interesting to think about this brand’s successes/failures now that both drugs have been out for a while – it seemed to be clinically differentiated in a few ways from Viagra, and had extensive advertising efforts including sponsorship deals with the NFL. In the ED arena, it is possible that marginal efficacy improvements don’t really matter much to men – the little blue pill works just fine and had a significant first movement advantage compared to Levitra. For the patients already on Viagra, there wasn’t really a huge need to switch medications.

Also, what it might boil down to is that GSK didn’t harness its biggest promotional asset correctly; the fantastic Levitra promotional pen just wasn’t spread around enough!

http://www.youtube.com/watch?v=Pm-bSAnlQBE

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