Comments on: To Slash or Not to Slash ? http://www.unconventionalbranding.com/brand-profitability/to-slash-or-not-to-slash/ branding has a new voice Mon, 08 Mar 2010 23:11:51 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: M Gauzens http://www.unconventionalbranding.com/brand-profitability/to-slash-or-not-to-slash/comment-page-1/#comment-6946 M Gauzens Fri, 18 Sep 2009 19:35:48 +0000 http://www.unconventionalbranding.com/?p=602#comment-6946 What would you say about the 5$ footlong success that Subway had? There's a deal where consumers recognized a good deal (any footlong you want for limited time only here's a catch tune!!!) and took advantage of it. One of the best examples of leveraging the societal mindset of economic conditions in terms of recent campigns. What would you say about the 5$ footlong success that Subway had? There’s a deal where consumers recognized a good deal (any footlong you want for limited time only here’s a catch tune!!!) and took advantage of it.

One of the best examples of leveraging the societal mindset of economic conditions in terms of recent campigns.

]]> By: TheBrandMonk http://www.unconventionalbranding.com/brand-profitability/to-slash-or-not-to-slash/comment-page-1/#comment-6496 TheBrandMonk Fri, 11 Sep 2009 17:13:55 +0000 http://www.unconventionalbranding.com/?p=602#comment-6496 This is a timely post about the long-term risks of blindly cutting price for short-term revenue or share gain. Marketers are well-advised to consider the costs beyond profit impact of slashing prices. This is a timely post about the long-term risks of blindly cutting price for short-term revenue or share gain. Marketers are well-advised to consider the costs beyond profit impact of slashing prices.

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