http://www.unconventionalbranding.com/brand-profitability/there-can-be-only-one%e2%80%a6-double-cheeseburger/ branding has a new voice Mon, 26 Jul 2010 05:41:54 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://www.unconventionalbranding.com/brand-profitability/there-can-be-only-one%e2%80%a6-double-cheeseburger/comment-page-1/#comment-13370 E. Leonetti Fri, 22 Jan 2010 17:50:11 +0000 http://www.unconventionalbranding.com/?p=731#comment-13370 Here is an interesting update to Burger King's strategy. They plan to have a Whopper Bar in Miami. They recognize people may want a beer with their burger so they are experimenting with a new concept. This will be totally separate from the BKs we know . They are making it very clear that existing BKs will not be selling beer. Forget about $1 burgers...how about a $1 beer to go with that $5 burger. Wonder if this will become a franchise opportunity in the future! Here is an interesting update to Burger King’s strategy. They plan to have a Whopper Bar in Miami. They recognize people may want a beer with their burger so they are experimenting with a new concept. This will be totally separate from the BKs we know . They are making it very clear that existing BKs will not be selling beer. Forget about $1 burgers…how about a $1 beer to go with that $5 burger. Wonder if this will become a franchise opportunity in the future!

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