http://www.unconventionalbranding.com/brand-profitability/optimizing-your-brand-in-a-recession/ branding has a new voice Mon, 09 Jan 2012 16:36:43 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://www.unconventionalbranding.com/brand-profitability/optimizing-your-brand-in-a-recession/comment-page-1/#comment-14022 Frank Schab Mon, 02 Mar 2009 15:51:22 +0000 http://www.six-degrees.com/blog/?p=57#comment-14022 Someone just sent me this supporting factoid from Advertising Age: General Mills increased consumer marketing spend by about 20% in the first half of their 2009 financial year...and achieved an 11% increase in sales! Someone just sent me this supporting factoid from Advertising Age: General Mills increased consumer marketing spend by about 20% in the first half of their 2009 financial year…and achieved an 11% increase in sales!

]]> http://www.unconventionalbranding.com/brand-profitability/optimizing-your-brand-in-a-recession/comment-page-1/#comment-14024 JD Morley Wed, 11 Feb 2009 16:08:40 +0000 http://www.six-degrees.com/blog/?p=57#comment-14024 I always thought it was counter-productive to cut advertising and branding budgets during slow economies. Increase your visibility in the market while others are shrinking back, and you're suddenly the best player on the field. Great post! I always thought it was counter-productive to cut advertising and branding budgets during slow economies. Increase your visibility in the market while others are shrinking back, and you’re suddenly the best player on the field. Great post!

]]> http://www.unconventionalbranding.com/brand-profitability/optimizing-your-brand-in-a-recession/comment-page-1/#comment-14023 Jesse Schilling Thu, 22 Jan 2009 15:49:10 +0000 http://www.six-degrees.com/blog/?p=57#comment-14023 As brands continue to invest in themselves we could also experience an optimization of their underlying technologies (eg: an increase in funds for R&D should push out new tools and even enhance existing tools/products). Seems like this would be beneficial for the whole market, as well as the brand itself. As brands continue to invest in themselves we could also experience an optimization of their underlying technologies (eg: an increase in funds for R&D should push out new tools and even enhance existing tools/products). Seems like this would be beneficial for the whole market, as well as the brand itself.

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