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	<title>Comments on: McStarbucks</title>
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	<link>http://www.unconventionalbranding.com/brand-profitability/mcstarbucks/</link>
	<description>branding has a new voice</description>
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		<title>By: Jim</title>
		<link>http://www.unconventionalbranding.com/brand-profitability/mcstarbucks/comment-page-1/#comment-13950</link>
		<dc:creator>Jim</dc:creator>
		<pubDate>Sat, 20 Jun 2009 14:14:48 +0000</pubDate>
		<guid isPermaLink="false">http://xp32/six-degrees/blog/?p=5#comment-13950</guid>
		<description>You mean Starbucks isn&#039;t the hip/happenin&#039; place to hang out any more? Great - I&#039;ll actually start going there now.

Free WiFi = priceless.

Having to pay $5 for a cup of coffee to use said free WiFi and experience decent atmosphere = acceptable.

Having all that and being forced to sit in uncomfortable chairs in brightly lit small spaces, listening to pompous jackasses spout-off about how important they are on their crackberry because they simply must be seen at Starbucks = just not worth it.</description>
		<content:encoded><![CDATA[<p>You mean Starbucks isn&#8217;t the hip/happenin&#8217; place to hang out any more? Great &#8211; I&#8217;ll actually start going there now.</p>
<p>Free WiFi = priceless.</p>
<p>Having to pay $5 for a cup of coffee to use said free WiFi and experience decent atmosphere = acceptable.</p>
<p>Having all that and being forced to sit in uncomfortable chairs in brightly lit small spaces, listening to pompous jackasses spout-off about how important they are on their crackberry because they simply must be seen at Starbucks = just not worth it.</p>
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		<title>By: M. Gauzens</title>
		<link>http://www.unconventionalbranding.com/brand-profitability/mcstarbucks/comment-page-1/#comment-13947</link>
		<dc:creator>M. Gauzens</dc:creator>
		<pubDate>Mon, 08 Jun 2009 22:49:55 +0000</pubDate>
		<guid isPermaLink="false">http://xp32/six-degrees/blog/?p=5#comment-13947</guid>
		<description>There&#039;s a very interesting memo from Howard Schulz relating to this very topic - when did Starbucks lose its atmosphere by trying to appeal too widely?

Here is a link to the memo which I&#039;ve also seen referenced in WSJ: http://starbucksgossip.typepad.com/_/2007/02/starbucks_chair_2.html

One good quote from it that kind of sums up the whole problem is, &quot;Some people even call our stores sterile, cookie cutter, no longer reflecting the passion our partners feel about our coffee.&quot;  McDonald&#039;s hasn&#039;t lost anything by offering coffee in the morning, but Starbucks has lost a lot by commoditizing its own brand name.</description>
		<content:encoded><![CDATA[<p>There&#8217;s a very interesting memo from Howard Schulz relating to this very topic &#8211; when did Starbucks lose its atmosphere by trying to appeal too widely?</p>
<p>Here is a link to the memo which I&#8217;ve also seen referenced in WSJ: <a href="http://starbucksgossip.typepad.com/_/2007/02/starbucks_chair_2.html" rel="nofollow">http://starbucksgossip.typepad.com/_/2007/02/starbucks_chair_2.html</a></p>
<p>One good quote from it that kind of sums up the whole problem is, &#8220;Some people even call our stores sterile, cookie cutter, no longer reflecting the passion our partners feel about our coffee.&#8221;  McDonald&#8217;s hasn&#8217;t lost anything by offering coffee in the morning, but Starbucks has lost a lot by commoditizing its own brand name.</p>
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		<title>By: Frank Schab</title>
		<link>http://www.unconventionalbranding.com/brand-profitability/mcstarbucks/comment-page-1/#comment-13949</link>
		<dc:creator>Frank Schab</dc:creator>
		<pubDate>Mon, 16 Mar 2009 03:20:13 +0000</pubDate>
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		<description>Shauna, being a design firm, we designed it. Thanks for your feedback. It is appreciated! Frank</description>
		<content:encoded><![CDATA[<p>Shauna, being a design firm, we designed it. Thanks for your feedback. It is appreciated! Frank</p>
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		<title>By: Shauna Z. Craighead</title>
		<link>http://www.unconventionalbranding.com/brand-profitability/mcstarbucks/comment-page-1/#comment-13948</link>
		<dc:creator>Shauna Z. Craighead</dc:creator>
		<pubDate>Sun, 15 Mar 2009 08:07:38 +0000</pubDate>
		<guid isPermaLink="false">http://xp32/six-degrees/blog/?p=5#comment-13948</guid>
		<description>Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i&#039;m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. :) Thanks!</description>
		<content:encoded><![CDATA[<p>Hi nice post, i have come across your site once before when searching for something so i was just wondering something. I love your theme, would it happen to be a free one i can download, or is it a custom one you had made? In a few weeks i will be launching my own site, i&#8217;m not great with designs but i really like the style of your site so it would be cool if i could find (or pay for) something with a similar look. <img src='http://www.unconventionalbranding.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Thanks!</p>
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