http://www.unconventionalbranding.com/brand-profitability/branding-in-a-recession-whos-on-top/ branding has a new voice Wed, 01 Sep 2010 16:17:53 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://www.unconventionalbranding.com/brand-profitability/branding-in-a-recession-whos-on-top/comment-page-1/#comment-641 Elaine Leonetti Thu, 19 Mar 2009 00:22:11 +0000 http://www.unconventionalbranding.com/?p=388#comment-641 Perhaps it still too early to get a clear reading on the brand value of companies like Citi and AIG. It's possible their positions will change again given how brand value is measured (i.e., loyalty, customer retention, etc.). Can't image a high loyalty rate for AIG given their business practices. It's unfortunate there is no survey to evaluate corporate greed - they would probably be in the top 5 on that list! Perhaps it still too early to get a clear reading on the brand value of companies like Citi and AIG. It’s possible their positions will change again given how brand value is measured (i.e., loyalty, customer retention, etc.). Can’t image a high loyalty rate for AIG given their business practices. It’s unfortunate there is no survey to evaluate corporate greed – they would probably be in the top 5 on that list!

]]> http://www.unconventionalbranding.com/brand-profitability/branding-in-a-recession-whos-on-top/comment-page-1/#comment-638 JD Morley Wed, 18 Mar 2009 19:03:25 +0000 http://www.unconventionalbranding.com/?p=388#comment-638 I didn't see any airlines on the brand survery. Is that because of gvt involvement in airlines? Or is there something to be said about airline brands lack of presence on the list of Best Brands? Curious... I didn’t see any airlines on the brand survery. Is that because of gvt involvement in airlines? Or is there something to be said about airline brands lack of presence on the list of Best Brands? Curious…

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