Comments on: The Ultimate Branding Transgression

By: ebyking

ebyking — Tue, 22 Jun 2010 10:30:11 +0000

RT @sensorybranding: In case you missed it: The Ultimate #BRANDING Transgression … big mistakes made by big #brands http://ht.ly/21oZ6

By: sensorybranding

sensorybranding — Tue, 22 Jun 2010 06:00:03 +0000

In case you missed it: The Ultimate #BRANDING Transgression … big mistakes made by big #brands http://ht.ly/21oZ6

By: Mercedes

Mercedes — Fri, 18 Jun 2010 00:12:21 +0000

I agree that inattention and cutting corners are two major pitfalls that lead to straying from brand strategy. I also think that many companies add to this departure with performance metrics. These metrics are meant to measure (and reward) performance but are often relied upon in a vacuum. The result is often that people perform to the metrics to the detriment of the company (and brand).

By: ebyking

ebyking — Wed, 16 Jun 2010 07:10:42 +0000

RT @sensorybranding: The Ultimate #Branding Transgression http://ht.ly/1YRrz

By: sensorybranding

sensorybranding — Tue, 15 Jun 2010 17:39:00 +0000

The Ultimate #Branding Transgression http://ht.ly/1YRrz