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Website http://www.linkedin.com/in/megauzens
Mark Gauzens is a graduate of the W.P. Carey School of Business at Arizona State University. Professional interests include market research, competitive strategy, and the effects of public policy on business practices in the private sector. Mark believes that one of the most fascinating areas of marketing study is the psychology behind consumer brand loyalty and how certain brands are able to harness this concept better than their competitors to maintain superior customer relationships. Having spent much of his life in Arizona, Mark also follows many Phoenix businesses including Taser International, Shamrock Foods, Basha’s, and the Phoenix branch of First Solar.
Marketers take note – the Chevy Volt Dance is a bad viral video. The Chevy Volt is potentially GM’s most important new vehicle. But one of their largest social media efforts so far is an ill-conceived dance routine paired with a terrible jingle? GM needs to revisit their creative advertising efforts for the Volt if this …
McDonalds, Wendy’s, Burger King… these are a few of the major players in the fast food arena who have recently entered in to a double-cheeseburger value menu pricing battle being waged all across the country as consumers look for cheaper food options. The Wendy’s Doublestack, the McDonald’s McDouble, and the Burger King Double Cheeseburger are …
Good taste aside, I recently watched the movie Mall Cop. Amidst the various shenanigans and slapstick humor, I couldn’t help but chuckle whenever the protagonist cruised around on his mall police car equivalent– the Segway Personal Transporter. Though the Segway has been relinquished to the status of a comedy punch line, its history holds important …
When it comes to maintaining brand profitability, in-depth market research and insight mining are indispensable. Even the savviest market-researchers face the inevitable question – Is this respondent really giving us an accurate account of what transpired? Whether due to fuzzy-memory, nervousness, brand bias, omission, or other unintentional/deliberate factors, research respondents often cannot fully articulate reality …
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