unconventional branding

The Zen of Web Site Mock-ups

How many of you truly understand the proper steps in a web site mock-up? I bet many of you are already thinking of wireframes, grey boxing, sketching, and probably storyboarding. However, how many of you have truly come to love a custom system that you employ?

A truly great web site mock-up should not only be enjoyable to create but it should culminate into a beautiful / usable work of art for your client. Don’t get weighed down by the conformist proxies of our trade. Break the norm and develop your own process by which a web site is created. I have my own process which I’ll discuss with you below and I call sketchedbox-comp-storyframing-grey-modeling.

Free Advertising

Image by Getty Images via Daylife
Millions of dollars are spent each year on creative advertising and research in attempts to get into the minds of consumers, and translate awareness into preference and brand profitability. And for a lot of the companies the investments pay off. But, imagine not having to spend that much money, or [...]

Branding In A Recession: Who’s On Top?

Each year Interbrand conducts a brand survey that evaluates which brands are the strongest. It’s based on valuing three dimensions: brand profitability, a measure of how the brand perception influences customer demand at the point of purchase, and a benchmark of the brand’s ability to secure ongoing customer demand (measured through loyalty, repurchase and retention). [...]

Insight Mining Could Open the Door to Marketing Success

In today’s suffering economy, knowledge is gold. Mining for insight into what triggers your customers, what doesn’t mean anything to them, or what marketing might catch their interest if done the right way, could be the difference between success or failure. In a tight economy, more than ever, you want to make sure you get [...]

Has the economic downturn affected the strongest brands?

Once brand value has been established, it benefits the brand long term and value doesn’t easily collapse in a tight economy.

Intuitive Design (web navigation concepts)

In this post I will attempt to describe some best practices to follow when designing web navigation.
During my weekly dose of reading I stumbled across a very interesting concept involving web navigation. At the moment I happened to be reading “Designing the Moment Web Interface Design Concepts in Action.” The particular passage that caught my [...]