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Website http://www.linkedin.com/in/frankschab
A brand builder who takes an unconventional approach to branding, Frank has helped dozens of clients optimize the value of their brands through insightful analysis and effective strategy. Frank served as a Managing Partner at Interbrand New York and VP of Global Brand Research at Opinion Research Corporation before co-founding Six Degrees. He has also held positions in General Motors and Pfizer. Frank has worked on the branding of products, services, companies and even a sovereign nation. His experience includes domestic, international, and global brand assignments such as identity, positioning, architecture, and brand cascading. Frank has a Ph.D. in psychology from Yale University and has conducted marketing and branding work in well over a dozen countries on four continents.
Seems to me we have no shortage of leaders in business and other professions in this country. But high public office seems to be the notable exception. In fact, I doubt that a bona fide leader from any non-political walk of life would seek such office today. Even if they felt a strong desire to …
I’ve now heard several people say how McDonalds is “eating into” (hey, it’s not my pun!) the Starbucks brand with its specialty coffee drinks. Actually, I think the opposite happened. Starbucks tried to become more like McDonalds by being on every corner (some even with drive-thrus) and by offering everything short of burgers, but including …
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