Website http://www.linkedin.com/in/frankschab
A brand builder who takes an unconventional approach to branding, Frank has helped dozens of clients optimize the value of their brands through insightful analysis and effective strategy. Frank served as a Managing Partner at Interbrand New York and VP of Global Brand Research at Opinion Research Corporation before co-founding Six Degrees. He has also held positions in General Motors and Pfizer. Frank has worked on the branding of products, services, companies and even a sovereign nation. His experience includes domestic, international, and global brand assignments such as identity, positioning, architecture, and brand cascading. Frank has a Ph.D. in psychology from Yale University and has conducted marketing and branding work in well over a dozen countries on four continents.
Business to business marketing agencies are beginning to shift proportionately more spend to inbound marketing tactics (such as social media, virtual events, webinars and search engine optimization) than traditional B2B marketing tactics (e.g., PR, direct mail and tradeshows). This seems to be due to three primary factors: First, more and more product/service search is …
There are now 7,000,000,000+ people on planet earth! But did you also know that 2,500,000,000 of them are internet users? If you think human population has increased dramatically over the last 10 or so years, check out how internet use has grown. The internet usage statistic below shows growth in world internet use along with …
While it may seem as though business to business marketing companies are still concentrating on traditional marketing channels… about 1/3 of spending is on digital channels.
With the economic situation now and for the foreseeable future looking bleak, it perhaps comes as no surprise that retailers are considering the branding importance of their private label brands.
Fortunately, now there is a fix that ensures the use of ShareThis from your web site will be compliant in regulated industries, e.g., pharma and medical devices.
We’re all familiar, at least vaguely, with the idea of Social Media: Using various web-based applications and tools to interact with others. Now, how to decide if it’s right to incorporate into your brand’s online marketing plan?
First, it’s worth considering the question of social media and the future. If social media is a fad, it …
Copyright © 2004–2010. All rights reserved.
This blog is proudly powered by Wordpress and uses a modified version of Modern Clix, a theme by Rodrigo Galindez.