Website http://www.linkedin.com/in/elaineleonetti
With over 17 years experience in marketing and sales, Elaine is a leading strategist in the area of new business development and Customer Relationship Management. She has extensive experience developing marketing strategies in the B2B and B2C space. Additionally, Elaine has also worked at a number of Fortune 500 companies where she was responsible for product and channel development and marketing. She has a Masters in Marketing from the University of St. Thomas, Minneapolis, MN and completed the Global Leadership Executive Management Program at Thunderbird: The American Graduate School of International Management.
Messaging is a critical element in the marketing tool box. Too often, final messaging to customers ends up being not “on strategy” or, worse, far off the strategy. In our experience, the reason for this lies in the gap between strategy and execution.
So what wouldn’t you give as marketers to have a brand as unique as an “Oreo cow”? But more importantly, what would you do to ensure its success in the market? We know that being unique is not enough to sustain the life of a brand in our ever changing world…
(avg: 5.00) (avg: 5.00) (avg: 5.00) (avg: 5.00)Copyright © 2004–2009. All rights reserved.
This blog is proudly powered by Wordpress and uses Modern Clix, a theme by Rodrigo Galindez.