Website http://www.linkedin.com/in/elaineleonetti
With over 17 years experience in marketing and sales, Elaine is a leading strategist in the area of new business development and Customer Relationship Management. She has extensive experience developing marketing strategies in the B2B and B2C space. Additionally, Elaine has also worked at a number of Fortune 500 companies where she was responsible for product and channel development and marketing. She has a Masters in Marketing from the University of St. Thomas, Minneapolis, MN and completed the Global Leadership Executive Management Program at Thunderbird: The American Graduate School of International Management.
AIG, American Express, Chrysler, Citigroup, Fannie Mae, General Motors, and so many more storied brands received billions of dollars in public monies as a life-line for short-term survival.
According to media reports, many Americans (including customers of these brands) are chagrined or worse by this use of tax dollars. And the management of brands that accepted [...]
Notice all the price cutting and special offers during our economic tsunami? Seems that many brands decided that in order to increase brand profitability, they needed to slash prices. Well, a recent study with marketing professionals noted that this price-slash practice is having a negative impact on profits. Even with deep discount, merchants are experiencing [...]
Your brand profitability is slipping despite great new products at competitive prices, sufficient inventory and an adequate distribution network (consider: BUICK)
You are increasingly being squeezed out by both higher-priced and lower-priced brands (consider: COACH)
Your target customers have limiting brand perceptions (consider: XEROX) or many different perceptions of who you are (consider: KYOCERA)
One of your strongest [...]
“And all the king’s horses and all the king’s men…”
Taking liberty with the line from Humpty Dumpty may not be the best analogy, but my point is that all the resources available to the brand team and the marketing department are irrelevant if customer service is not a priority.
Several years ago I worked for a [...]
Early in the presidential campaign we had an opportunity to see and hear many different candidates, who left an impression of their “personal” brand. Now only one has the responsibility to bring the brand to life. Obama’s brand represented “change we can believe in.” It appears to have resonated with voters since he became our [...]
Messaging is a critical element in the marketing tool box. Too often, final messaging to customers ends up being not “on strategy” or, worse, far off the strategy. In our experience, the reason for this lies in the gap between strategy and execution.
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