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Website http://www.linkedin.com/pub/jillian-morley/b/953/4ba
Jillian "JD" Morley is a graphic and production artist, and a Social Media junkie. She appreciates good design, good blogs, good brands, and good food. You can find her thoughts on branding and creativity here and also on Twitter @sensorybranding. She loves talking to new people and sharing ideas on art & design, culture, branding and social media. So post a comment, visit her on Facebook or Twitter, and say hello.
The client had filed for a neuropathic pain indication for their anti-seizure medication. While the brand was already being used by some physicians for this off-label, this space was new to the brand team. As a result, they needed to understand the brand’s current image and the image of other pain treatments among key physician specialties.
At the time Viagra was the only brand of its kind in the market, sales were declining after rapid initial growth. The client team was quite uncertain about the future of the brand. There was considerable negative press about Viagra. Additionally, it was not unusual to hear late night talk show hosts joke about the …
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